As Adobe’s Flash technology continues a downward trajectory, largely in part to the lack of support from Apple and poor performance on Android devices, Adobe has needed to create something in order to replace the dying format. With the app craze still in high gear on both iOS and Android phones, Flash is no longer the tool that developers reach for in order to create interactive content, so Adobe Air was born. Now, in order to drum up some attention to the format again, Sony and Adobe are teaming up with a $200,000 cash prize for the winner of the developer who creates the best app that can take advantage of dual 5.5-inch LCD screen, found on Sony’s S2 tablet.
The ‘Adobe AIR App Challenge Sponsored by Sony’ contest offers developers a chance to win $200,000 in total cash prizes and the promotion of the application on “Sony Tablet” devices. Adobe and Sony are challenging developers and content publishers to build breakthrough mobile apps optimized for the S1 and S2 tablets. The contest will give selected developers pre-release access to “Sony Tablet” prototypes and the latest version of Adobe tools. Contest categories include Entertainment, Lifestyle and Community, Games, Business and Productivity, and Innovation. A panel of Adobe, Sony and third party judges will evaluate application submissions based on quality and performance, innovation and creativity, as well as overall user experience. The contest is open to submissions from the U.S., Japan, Germany, Italy, Spain, and the U.K.
Those who submit their app by September 16 will have the opportunity to be selected as a MAX Showcase App, win a full MAX conference pass, and more. With a large first place prize in place and the continued innovation offered from developers who work from their home office, this seems to be a great way to both promote Sony’s new tablets, while giving Adobe’s new format some fresh Air (I couldn’t resist the pun).
Hit the jump for the full press release, including contest information.
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