While Apple has long won and shifted its focus from MP3 player market, Sony continues to push what we think and expect from our portable music players. The new Sony Walkman NW-ZX1 is no exception. Powered by Android, the NW-ZX1 is best thought of as a competitor to the Apple iPod Touch. Like the iPod Touch, the Walkman runs a full OS at its core, Android 4.1.1 Jelly Bean which allows the unit to be fluid and more importantly, have access to thousands of apps. But that’s where similarities end between the two units.
Sony by now has realized that there is no way that it will be able to compete with the dominance of iPod which continues holds nearly 80% of the MP3 market share. More importantly, for the same reason that Apple has shifted its focus, Sony knows that a majority of consumers carry their music on their smartphones so instead of trying to create an iPod Touch close, Sony chose to go in an entirely new direction with the Walkman NW-ZX1 and the 74,800 Yen (around $760) price should be an indicator. Don’t even bother thinking about what Sony has placed inside of this unit as the list will be far shorter if we talked about what’s not included.
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