Sony is once again looking at their retail options and dipping their toes back in. Dubbed Sony Square NYC, the new store will be located in New York City, as the name suggests. Steven Fuld, senior VP-Corporate Marketing at Sony Corp. of America:
With this space, we’re trying to give consumers an emotional connection with the brand
Unlike previous efforts where Sony attempted to replicate the success of Apple retail, this store is less about selling and more about experiencing. So what does that mean?
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