Sony CFO Nobuyuki Oneda noted during Sony’s earning report that even though with huge surge of the PS3 over the last 2 years, Sony is still losing 10% on every PS3 sold, meaning roughly $40. So even with price cuts and cutting down of internal parts (like the PS2 emotion engine,two USB ports from four and no more card reader), Sony is indeed losing money and this makes us think, if the rumored PS3 price cut comes true during E3, will Sony continue to lose more? Or will the new PS3 model with a smaller Cell processor (the eventual 45mm) and blu-ray player with lower costs help Sony offset their losses on each unit and actually make money, if these cost cutting methods can be made.