If I were Stephen Colbert, I’m sure I could think of some awesome puns here but alas, I’m not so I will report this as it is. Sony and Subway have announced a new advertising plan that is looking to give out $1 million worth of Playstation loot, including the new Playstation Move. Called the “Fiery Footlong Frenzy Fueled by PlayStation Program,” all gamers and non-gamers have to do is to stop by a local Subway and purchase a Fiery Footlong sub and a 32 ounce drink. The rewards will then be located on the 32 ounce drink that the user will peel away. Besides the Playstation Move, Sony will also be giving away the PSP-3000 (no love for the PSPgo), Playstation 3 units as well as 3D Bravia televisions.

 “PlayStation consumers are accustomed to being the first to have access to innovative technology unlike anything on the market,” said Ginger Kraus, senior director of brand alliances at Sony Computer Entertainment America LLC in the press release. “We are thrilled to team up with Subway in the U.S. to carry on this tradition, and extend the PlayStation experience through strategic partnerships like this that will ultimately benefit fans of both PlayStation and Subway.” 

Overall, this is a fantastic little promotion for the Move. Not only does it offer gamers a healthy sandwich, but it links the Playstation Move to it, which is designed to get you off of your ass and…well…Move!…while playing games.