Sony Pictures Home Entertainment has announced a March 1 blu-ray release for S.W.A.T. Firefight. This direct-to-video action/crime thriller stars Gabriel Macht as a Los Angeles S.W.A.T. officer who is sent to Detroit, and Robert Patrick as a government assassin obsessed with terminating him and his team. If the title sounds familiar, it’s because this is a sequel/spin off of the 2003 Sony Pictures film S.W.A.T. which starred Samuel L. Jackson, Colin Farrell, Michelle Rodriguez and LL Cool J. Though the larger box office based audience may never hear of a film like this, direct-to-video films are a very lucrative market for film studios as they can produce the entire piece for fractions of the original Hollywood version and release them to video rental stores and brick and mortar outlets for a considerably lower price, hoping to draw the casual consumer. Disney has been known to this with many of it’s animated films, like The Lion King 1 1/2, Hercules Zero to Hero and Tarzan 2 to name a few. Still, simply because they don’t have the original cast and budget shouldn’t mean that we should ride these films off as not worthy, as I know many kids who adore the sequel to their favorite Disney movies and many adults who continue to want to see more in the Van Wilder world.
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