For the past week, some of you might have seen parts of Sony’s new Television Refined commercial campaign, especially if you have been tuning into the NBA. Still, the commercials that air are only party of the story. The above video is the 60 second commercial in its entirety. Although I personally still have my problems with it as a “pure” commercial, which I believe should cover a specific device and tell you what it’s so great or why you need, as oppose to it covering an entire range, it’s still a very well done commercial and much better then some previous efforts.

 In roughly 60 seconds, Sony teleports you through time reminiscing on years past through the spirit of technology. In 1960, when TVs were assumed to be large living room fixtures, Sony opened the door to personal television use. In 1968, Sony helped define the vibrant color TV viewing experience with Trinitron color TVs. Today, more than 40 years later, Sony continues to innovate with access to endless entertainment choices through the internet, 3DTV technology, and seamless search across the entire internet, TV and your DVR with Google TV features, and new designs featuring Gorilla Glass.