Having all the 3D equipment in the world can be a tad useless if there isn’t any media to back up the format and Sony knows this. Previously, we ran two separate stories highlighting the current 3D games available on the PlayStation 3 and available 3D Blu-ray movies. With Sony’s new “3D Experience” on Demand Streaming Service announcement today, we can place another notch in the company’s 3D offering.

 The service which is set to launch on July 13th for owners of 3D capable Sony Bravia LCD TVs (which includes any Bravia Internet Video capable 3D set sold since 2010) will be receiving this new and free 3D widget which will give you access to content like:

• Highlights of “Wimbledon 2011”
• Movie trailers from movies such as “Green Hornet™” and “Monster House” in
• 3D music promotional video clips

Going forward, Sony is will continue to add more free 3D content to the service, for instance, the World Cup, which Sony previously sponsored and helped show in 3D. Of course, if you don’t own a 3D Bravia TV, Sony is looking to have you covered as well. The electronic giant and firm supporter of 3D is looking to expand the  “3D Experience” On Demand Streaming Service to Blu-ray Disc Players and Blu-ray Disc Home Theater systems as well. The service is currently launching in the U.K., Germany, France, the U.S. and Canada.

[Via Sony Europe]