The NFL season is set to kick off tonight with a game between the Packers and the Saints, which always draws in million of loyal viewers throughout the US. Sony, who is betting on the usual millions who tune in for these games, also knows that the viewers, in many cases, also cross over to the gaming world and make up a large part of their install base. With the summer leaving NFL season in doubt due to the then looming strike, fans will be hungry to see some great NFL action with the return of the season and Sony is hungry to show them what many consider the greatest exclusive of this generation, Uncharted 3. During the game, Sony will debut a new 30-second Uncharted 3 commercial for the PlayStation 3 exclusive that is set to launch on November 1st.

Discuss:

With the game still well over a month away, it’s nice to see Sony start off the game’s marketing campaign so early. Having now seen the TV spot, what do you think about the commercial? Does the new TV spot help draw in viewers to the game or is there still something missing from Sony’s marketing campaign?