We’ve always been fairly critical of Sony and their advertising campaigns, or lack there of. Sony Ericsson is no different though they did create some funny ads, starring Kristen Schaal, for the Sony Ericsson Xperia PLAY. However, these ads never seemed to make it past YouTube but a few hundred thousand views is better than nothing. Now, she’s back talking Xperia PLAY with a Minecraft challenge in store for you.

 “I’m looking for a super-genius Minecraft wizard to slave away and build me something so extraordinary that I go into a coma for half a year,” declares Schaal. “I want a palace, a monument, something like a shrine to me.” 

You can find the new ad after the jump.