One problem we’ve long had with Sony and their many divisions has been their lack of marketing. Sony has been known for releasing many solid devices with potential of high consumer adoption and sales. However, the company has always lacked proper marketing and cohesive commercials which, though beautiful and artistic, tend to be horrible at actually showing off the device and telling you to go buy it, something which is the pinnacle of marketing.

To hopefully change this, Sony is now appointing Guy Longworth as senior vice president of marketing and the PlayStation Network. Longworth will be reporting directly to Sony CEO Sir Howard Stringer starting this Monday, October 31st. Longworth has had an extensive career in marketing, extending over 20 years with such companies as Procter & Gamble, Kraft Foods, and Kellogg’s.

Hopefully, Longworth can bring some much needed marketing to Sony and do a better job at showing off the many wonderful devices that they have. Because, let’s be honest, when was the last time you saw an Apple, Microsoft, or Samsung commercial versus a Sony one? Chances are, 20 to 1, and even when you saw that Sony ad, it probably wasn’t that good.

Discuss:

Have you been impressed with Sony’s marketing as of late? What would you change if you were in charge?

[Via BusinessWeek]