Sony, who’s long had the title of propitiatory king, has announced a new open-standard format called the XQD memory card, which has been in the works for a long time. The catchy-named cards were originally thought to offer 5Gb/s write speeds but with them hitting the shelf this February, Sony has pegged them at 1Gb/s (125 MB/s). Sure it might be lower then the original write speed goals but they’re still worlds ahead of current card speeds. In fact, Sony claims that the card will write up to 100 frames in RAW format in continuous shooting mode on a Nikon D4. In addition to a 16GB and 32GB card, Sony is also releasing a USB 2.0/3.0 card reader and ExpressCard Adapter. Pricing is as follows:

• QD-H16 card, 16 GB, $129.99
• QD-H32 card, 32 GB, $229.99
• Card Reader, MRW-E80, $44.99
• ExpressCard Adapter, QDA-EX1, $44.99

With a new generation of cameras coming from the woodworks like the NEX series and rise of power for DSLR, a new open standard with speeds as mentioned is a welcomed move on the part of Sony. Here is to hoping that others will jump on board as well. After the jump, full press release and your chance to weigh in.

 1Gbps for faster write speed and superb reliability create new possibilities for advanced shooters

SONY ELECTRONICS XQD Sony’s new XQD(TM) memory card for high-speed, high-performance digital image capture. (PRNewsFoto/Sony Electronics) PARK RIDGE, NJ UNITED STATES

PARK RIDGE, N.J., Jan 5, 2012 /PRNewswire/ — Giving photo enthusiasts and professional photographers a new level of speed and performance, the new Sony XQD™ memory cards support the recently adopted XQD specification for high-speed, high-performance digital image capture.

(Photo: http://photos.prnewswire.com/prnh/20120105/LA31007)

Using the XQD memory cards, XQD compatible high-end DSLR (Digital Single Lens Reflex) camera users can capture up to approximately 100 frames in RAW format in continuous shooting mode. In addition to outstanding high-speed data transfer capability, the new cards are highly reliable to protect users’ data and images.

“Advanced shooters want to capture the moment in the highest quality possible, and that often means dealing with massive files like RAW images,” said Viviano Cantu, Director of Consumer Media for Sony Electronics. “Memory card technology has done a great job of keeping pace, but these new cards give an entirely new meaning to speed and performance.”

The new Sony cards are based on the XQD memory card specification, which the CompactFlash Association recently approved and licensed as an open format. With its ultra high write-speed performance, and when using Nikon’s new DSLR “D4,” the XQD memory card can record up to approximately 100 frames in RAW format in continuous shooting mode*.

The Sony XQD memory card achieves stable continuous shooting of RAW images and blazing fast data transfer rates of up to 1Gbps/125MB/s write and read (based on Sony tests and dependent on host hardware) through the PCIe interface, a computer expansion card standard for serial interfaces.

A unique controller and optimized flash memory enables high-speed data processing, resulting in faster write speed and performance that can’t be achieved by conventional compact flash cards.

Sony is also introducing a USB 2.0/3.0 compatible XQD card reader (model MRW-E80) so users can quickly and easily transfer large quantities of very high capacity data to their PC. Also, an XQD ExpressCard Adapter (QDA-EX1) will be available for use with computers with an ExpressCard™ 34 card slot.

“As users’ needs continue to evolve,” Cantu added, “Sony will also continue to enhance the XQD memory card line-up to meet the future requirements of the high-end digital imaging market.”

The new Sony products are planned to be available in February and are estimated to sell at the following retail prices:

QD-H16 card, 16 GB, $129.99
QD-H32 card, 32 GB, $229.99
Card Reader, MRW-E80, $44.99
ExpressCard Adapter, QDA-EX1, $44.99

For information, visit www.sony.net/Products/memorycard/en_us/xqd/index.html.

* When used with Nikon “D4,” with capture of compressed 12-bit NEF (RAW) images; based on Nikon research.

SOURCE Sony Electronics 

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