During the early days of Blu-ray vs. HD DVD, though Blu-ray had more studio and hardware support, many naysayers doubted the technologies future and its impact on audiences. Of course, Blu-ray would come to be the victor and now the word HD DVD is in but a few peoples minds. With the advent of 3D once again, Sony decided to back the format in full force and like clock work, those against the extra dimension would come out to express their doubts on the formats future.

Sony, who’s already partnered with IMAX and Discovery Channel to form 3Net, a 3D exclusive channel with original content, also launched a separate 3D channel for their 3D enabled Bravia TVs and Blu-ray players. This free channel is designed to help promote and offer 3D content to those who are down with the extra dimension. Available in 60 countries with content like music, movies, sports, and documentaries for free, the now 6-month-old initiative has already passed 10 million views, proving once again that there is a real audience for this technology that has already matured so much in the past three years and will surely continue to mature, especially with the coming of glasses free 3D televisions in the near future.

Sony is currently offering snippets from their upcoming features including The Amazing Spider-man, Men in Black 3, and FIFA Club World Cup Japan 2011 in addition to their normal offerings. After the jump, the full press release.

 Experience Sony’s 3D content channel “3D Experience”, topped the 10 million total views

Experience Sony’s 3D content channel was launched in July 2011 “3D Experience (3D Experience)”, the ※ 1 topped 10 million viewers worldwide total number of content at 6 months of service. “3D Experience” movies, music, sports, and digest a wide range of 3D video and documentaries, LCD TV compatible 3D ※ 2, Blu-ray Disc Player for ※ 3, free Internet service that delivers. This service initially launched in five countries, has expanded the deployment of currently 60 countries and regions, for customers worldwide, and delivers 3D entertainment.

Since its launch in Japan in August 2011, promising 3D work will be published in 2012 from Sony Pictures Entertainment “Amazing Spider-Man,” “Men in Black 3” 3D video and digest, “FIFA Club World Cup Japan 2011 “official video trailer of the film,” 3D GRAND TOUR World Heritage Site The “content and 15’s, has expanded its content, and enjoy a free ※ 4 100 titles in total. We will further enrich the future of 3D content to be delivered.

The Company, “3D Experience” through the genre of your choice from a wide range of 3D content, find work, if you offer a hands-on experience, we will create an environment to enjoy a more active 3D entertainment.

(※ 1) views of the point total content time, January 24, 2012 (※ 2) This service years 2010, 3D released in 2011 featured Internet TV “BRAVIA” stays.
(Object model in Japan: a total of nine models LX900/HX900/HX800/HX920/820/720/NX720/EX720/72S Series 24 Series)
(※ 3) launched in 2011 “BDP-S480” available at.
(※ 4) the number of content at January 31, 2012 press release. 

Discuss:

Besides cost, what else is holding you back from going 3D? If you’ve already crossed over, how’s your experience been so far?