It’s been a few months in the making but now that the divorce between Sony and Ericsson is complete and Sony has announced their  new cell phone division, Sony Mobile Communications, Sony is doing all it can to forget about the painful last 10 years. Most relationships tend to do this with burning of pictures and things that remind you of your ex. In the case of Sony, they’ve begun the rebranding of their North American website, which no longer houses the name Sony Ericsson. In fact, thew new destination for Sony smartphones is SonyMobile.com and those who visit the old SonyEricsson.com site are redirected towards the newer, cleaner site. Still, like all old relationships, it’s hard to get rid of everything that reminds you of your ex and for those who navigate over to the product page, they’ll be greeted to many smartphones that still house the Sony Ericsson name. This isn’t a surprise, seeing how there are probably millions of devices in Sony’s inventory. Still, you can be assured that all future phones like the Xperia ion and Xperia S will only contain the Sony name.

Discuss:

Do you prefer the new Sony branding?