Sony is no stranger to small portable cameras, having a wide array of available units on store shelves like the Sony Bloggie Live and Bloggie Sport (pictured above). In fact, the Bloggie Sport is designed to be waterproof, dustproof, and shock resistant, placing it in GoPro territory though it’s not a direct competitor. Now, a recent rumor points that the electronic giant might be looking to take the small portable camera makers head on with their own version of the GoPro.

For those not familiar, GoPro cameras are extremely popular cameras with production companies and support extreme enthusiast alike. While delivering fantastic footage, GoPros at their core were meant to be attached to your device of choice and take a beating. In fact, many POV shots you see in snowboarding videos or site favorite show, Top Gear, are all achieved by using a GoPro camera. With the only real name in town and Sony having expertise in the field, it seems like a good fit for the company’s product line. This is especially true as there are fewer and fewer needs for traditional Bloggie cameras with the superb quality of footage that smartphones can achieve, including Sony’s own phones like the Xperia ion and Xperia S.

Discuss:

Should Sony create a GoPro competitor?

[Via SonyAlphaRumors]