Amazon has just rolled out an update for LoveFilm (think Netflix for Europe) for the PlayStation 3 in Germany and the UK. The latest update brings a few new features and a UI makeover for better tracking the content you care about. Think Amazon Prime for the PS3 with a slightly different skin. Other new features include:

• Improved search engine
• Improved recommendations
• New Watchlist feature
  

The biggest addition however is the ability to finally be able to stream movies and TV shows in HD, bringing the app to the 21st century. Those of us who are rooting for 4K are a bit screwed at this point if major providers are still switching to HD services.

Simon Morris, Chief Marketing Officer at LOVEFiLM, said:

 With the new and improved LOVEFiLM Instant app launching on PS3 we continue to offer our members a market-leading viewing experience. The improved search engine, user interface and other improvements make discovering new content easier than ever before, whilst the addition of popular features such as the Watchlist allow members to plan their viewing around their busy schedules. 

While the PlayStation 3 is the first device to get these enhancements, expect the updates to eventually roll out to other platforms like Nintendo Wii and Wii U, Xbox 360 Kindle Fire HD and Kindle Fire and Apple iPad to name a few.

Discuss:

Have you used LoveFilm in the past? If so, what are your impression on it?

[showhide]

AMAZON’S LOVEFiLM ANNOUNCES NEXT GENERATION STREAMING APP

LOVEFiLM, an Amazon company, has today announced the launch of its new and enhanced LOVEFiLM Instant streaming application for internet-connected devices, bringing a host of exciting new features to members.

Arriving first and available from today on the Sony Playstation®3 in the UK and Germany, the new app will be coming to all LOVEFiLM Instant enabled platforms.

New features include an improved search function and recommendation engine, making great content more accessible than ever before, and an optimised user interface that enhances the way members browse the latest films and TV shows.

Planning what to watch has also been made easier with the addition of the popular Watchlist feature, allowing members to create an unlimited streaming playlist that can be accessed anytime. The app also makes revisiting content simple, with a new display on the homepage keeping track of what content is currently being viewed and the last location reached in that video – making it easier to resume viewing from the same spot on any LOVEFiLM device.

In addition, LOVEFiLM Instant customers in both the UK and Germany can now experience the latest films and TV series in HD on the PS3® for the first time.

Simon Morris, Chief Marketing Officer at LOVEFiLM, said:
“With the new and improved LOVEFiLM Instant app launching on PS3 we continue to offer our members a market-leading viewing experience. The improved search engine, user interface and other improvements make discovering new content easier than ever before, whilst the addition of popular features such as the Watchlist allow members to plan their viewing around their busy schedules.”

Fergal Gara, Vice President and Managing Director for Sony Computer Entertainment UK and Ireland, said:
“LOVEFiLM has been a fantastic part of the services offering on PlayStation 3 since 2010. Now with a brand new improved app coming first to PlayStation 3 plus the addition of HD content, this is a huge enhancement to the PlayStation entertainment portfolio and even more relevant for our millions of UK customers.”

LOVEFiLM Instant is available on PC, Mac or via Nintendo Wii and Wii U, Microsoft Xbox 360, Sony Playstation®3, Kindle Fire HD and Kindle Fire, Apple iPad® and a growing number of Internet-connected TV sets and Blu-ray players, giving members immediate access to a huge range of films and TV shows from as little as £4.99 a month.

[/showhide]