It generally pays to be a high tech fan in the US which has us getting new products before other territories. Announced at CES 2013 and released last month, the Sony XBR 4K televisions have been no exception. In fact, what’s been most surprising about the 55- and 65-inch 4K XBR sets has been their affordability, which fell in line with the previous XBR HX929 models which lacked 4K technology, among other things. So how affordable are the new Sony 4K XBR sets? $5,000 will nab you a 55-inch (XBR-55X900A) 4K television while those in the mood for something bigger can get the 65-inch (XBR-65X900A) for $7,000. With the 4K XBR now released to retailers for well over a month, it’s time for Sony to turn its attention to the UK.

Sony has revealed that as of today, the 4K XBR, known as the X9 there, is available for pre-order. Like the US, the series comes in two sizes, and is priced at £4,000 and £6,000 respectively. Sony expects to fulfill orders starting in mid-June. Of course, if something bigger is your taste, Sony will always be happy to sell you their 85-inch XBR though that’s priced at $25k so you might have to check your credit card limit before you get too excited.

Discuss:

Will your next television be 4K?

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Sony confirms prices and on-sale dates for new BRAVIA X9 4K TV

Pre-order BRAVIA X9 4K Ultra HD TV online from 15th May
In-store from mid-June
Confirmed European pricing: £4,000 (55″) / £6,000 (65″)

Treat yourself to the detail and excitement of 4K by Sony with the new BRAVIA X9 4K Ultra HD TV. Available to pre-order online today (15th May) on sony.co.uk, BRAVIA X9 blends stunning pictures, soul-stirring sound and breath-taking styling in a unique sensory experience.

In UK stores including Sony Centres, John Lewis and Currys from mid-June, BRAVIA X9 brings you TV pictures like you’ve never seen before. Offered in living room-friendly 55″ and 65″ screen sizes, it immerses you in the most natural, real images with four times the detail of Full HD.

Any content in 4K

With more films being produced and distributed in the format, 4K is this year’s biggest entertainment story. BRAVIA X9 upscales ALL your current content to 4K – including Blu-ray Disc™ films, TV shows and even low-resolution web videos – for a thrilling world of lifelike cinematic viewing.

Whatever you’re watching, the latest 4K X-Reality PRO engine ensures best-ever picture quality, from movies to smartphone clips.

Best picture and sound quality

Unique to Sony, TRILUMINOS Display enriches your viewing with a wider palette of richly realistic colours, from shimmering seascapes and skies to flowers and faces.

Fabulous pictures are teamed with sumptuous sound, powered by cutting-edge Magnetic Fluid Speaker technology for crisp dialogue and music.

BRAVIA X9 even connects wirelessly with your NFC-compatible Xperia smartphone or tablet at a touch. ‘Mirror’ your device wirelessly and enjoy photos, videos, games and apps on the big screen with rich colour and detail. Browse schedules, record shows and explore related content with TV SideView, the intuitive app for your Android or iOS device.

Sensational pictures and sound are complemented by an arresting new twist on ‘Sense of Quartz’ styling that makes a luxurious statement in any living space.

The new BRAVIA X9 4K Ultra HD TV is available in a choice of 55″ (£4,000) or 65″ (£6,000) screen sizes.

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