Begun, has the next generation console wars.

While Microsoft has been advertising the Xbox One for the past serveral weeks, Sony been quite, instead focusing on growing its good faith with gamers by contiunuing to reveal new tidbits about the PS4. With the PS4 officially one month away, Sony has begun to target those outside of the hardcore demograph with a new live action PS4 ad, focusing on three exclusive launch titles which include DriveClub and Killzone: Shadow Fall. The ad  titled ‘Perfect Day’ awaits you, after the jump.

Discuss:

What game is being represented at the beginning of the PlayStation 4 ad and what did you think of it?