Sing it with me:

It ain’t no Sony product release party without a prior Sony product leak party,

cuz Sony product leaks don’t stop 

We’ve known for sometime that Sony has had ambitions to bring a full frame camera, built on its E-mount architecture to the market. While Sony has yet to  announce this, it’s looking more likely that mid October will be when the reveal takes place, during which Sony will officially unveil the A7 and A73. For those unfamiliar, the Sony A7 series which may be called the NEX-A7 and NEX-A73 will offer a 24-megapixel and 36-megapixel full frame image sensors that will expand Sony’s mirrorless camera lineup. While we’d seen a fans rendering on what the camera will likely look like, the above image is the Sony A7 in its final form. Those familiar with Sony’s camera like will surely notice the resemblance to the Cyber-Shot RX1R and RX100. After the jump, one more shot awaits you.

Eagle eyed readers will note the Carl Zeiss-branded 35mm f/2.8 prime lens and a 28-70mm f/3.5-5.6 standard zoom (larger of the two) on the A7. We’ll be sure to keep you updated on Sony’s full frame camera ambitions as they unravel.

Discuss:

What do you think about the design of the A7?

[Via DigiCam Info]