Sony isn’t the only corporation undergoing a strategic rethink. Over at rival Microsoft, there has been talk for over 6 months now about what to do with divisions such as Xbox.

It started with the lacklustre reception for the Xbox One combined with dead Windows 8 sales. That and more generated enough frustration from within to oust the CEO Steve Ballmer. Enter: Satya Nadella. In the few months he’s been in the job, he’s faced the pressures left behind from strategic mis-fires.

Some of us may have blown up a balloon or two when even Microsoft founder and veteran Bill Gates commented just a few weeks ago that should the new CEO decide that the loss-making Xbox division had to go, that he would “absolutely” support it.

The new CEO has finally spoken on this. Read on to find out what’s happening at PlayStation’s rival.

What would Sony do if things had have been different, if the CEO did get tired of the loss-making Xbox? Would it still be fun to be alone?

One is the loneliest number that you’ll ever do…Two is the loneliest number since the number one…

Ahem. We’ve been watching curiously (here and here) what PlayStation’s biggest rival would do. Who hasn’t heard that the Xbox project has been losing money since it’s inception? It seems that over at House Microsoft, the chief has made a decision and wants to finally put speculation to bed.

 I have no intent to do anything different with Xbox than we are doing today 

Well, it’s semi-definitive (it could have been: ‘never’, ‘absolutely not’ or ‘permanent’ or ‘forever’). CEO Satya Nadella said this at the Code Conference in California during an interview with Walt Mossberg and Kara Swisher. It’s clearly a response to the unintended speculation fuelled by Bill Gates early this month about “absolutely” supporting the CEO in selling Xbox if he decided to do so.

We’ll just save some streamers and cake just in case…

Discuss:

If your company’s game console project lost billions of dollars over a decade, would you keep it?

[Via Wall Street Journal]