To go along with the Alpha A6300, Sony also debuted the G Master Lens. Consisting of three new lenses, the new brand is designed to attract professional photographers and works with the company’s full-frame mirrorless cameras. The three lenses are

• 24-70 f/2.8 zoom
• 85mm f/1.4 prime
• 70-200 f/2.8 zoom

More details after the jump, including pricing and release date.

Neal Manowitz, Vice President of Digital Imaging at Sony Electronics:

 The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market. With our knowledge of what the future will bring for digital imaging, we have designed these lenses and can ensure that the G Master brand will inspire and ‘wow’ photographers and videographers for years to come. 

According to Sony, the FE24-70mm F2.8 GM Standard Zoom Lens (pictured above) is built with three aspherical elements including a

newly developed, extremely precise XA (extreme aspherical) element that reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files. Additionally, an ED (Extra-low-Dispersion) glass element and Super ED glass element keep chromatic aberration to a minimum while maximizing resolution and bokeh without any unnatural coloration.

As for the FE 85mm F1.4 GM Telephoto Prime Lens pictured right), it features a

new XA (extreme aspherical) element as well as three ED glass elements that work together to ensure that the in-focus areas are captured in extremely high resolution while the surrounding out-of-focus areas dissolve smoothly into a beautiful soft backdrop. It has a circular aperture with 11 blades – the most ever used in an α lens – that ensures bokeh is smooth and visually appealing. Externally, the new model has Sony’s original Nano AR Coating, which is of particular importance in a portrait lens as it reduces flare and ghosting, even with backlit subjects or similarly challenging lighting conditions.

Finally, there is the FE 70-200mm F2.8 GM OSS Telephoto Zoom which features

floating focusing system – implemented in an α zoom lens for the first time – that contributes to an impressive minimum focusing distance of merely 0.96m and ensures AF performance is optimized during both still and video shooting. The lens includes a SSM (Super Sonic Motor) plus dual linear motors that work together to move large lens elements quickly – a task that requires a high level of drive control and ensures focus accuracy.    The new model also has built in Optical SteadyShot™ image stabilization for capturing sharp, blur-free subjects at all focal lengths and a rotating tripod mount that allows the camera to be quickly removed from a connected tripod as needed.

The Sony G Master 24-70 is priced at $2,200 while the G Master 85mm carries a $1,800 price tag. Both lenses will be available in March. Sony has yet to announce a price for the G Master 70-200 lens though we do know it will be expensive when it arrives in May.

Discuss:

What do you think about the new Sony lenses?