When Sony decided to scale back their presence in the US by closing down all of their retail stores alongside their retail portal which now mainly points you to Amazon and other sites, a casualty of it became Sony Rewards. The idea behind Sony Rewards was to create a loyalty program that rewarded you with points when you purchased products directly from Sony which could later be redeemed for:

 merchandise, electronics, collectibles and experiences from the Sony universe. 

The whole thing was destined to shut down today but in a last minute change of heart, Sony is extending the program till March 31, 2017. That doesn’t mean you can still earn points as there is no way to shop directly from Sony and in turn, no way to build points. Instead, you now have extra time to use any remaining points.

The full letter from Sony after the jump and a clarification.

03/31/2016

Hello _____,

Sony Rewards was created to reward you for seeing, hearing, playing and exploring all the Sony entertainment you love. We are always looking for ways to enhance your Sony Rewards experience through giving you more rewards, more unique experiences and now, more time to use your points.

Because you are a valued member, you now have an extra year to redeem your Sony Rewards points for merchandise, electronics, collectibles and experiences from the Sony universe. These points will now expire on March 31, 2017 (original expiration date was March 31, 2016).

It’s our commitment to you to make the experience as a Sony Rewards member the most rewarding possible.

You now have more points to redeem for the gadgets, games, music, and electronics you love. It’s all a part of our commitment to you to make the experience as a Sony Rewards member the most rewarding as possible.

Shop Now

Thanks,

The Sony Rewards Team
sonyrewards.com

Chances are if you are a Sony Rewards member like I am, that you’ll receive a similar email some time today.

Update:

Thanks to a reader on Twitter for pointing out that it looks like Sony Rewards itself isn’t going away. You can still earn points on purchases from PSN and Blu-ray titles. Perhaps points can eventually expire and Sony is extending that? I’ve reached out to Sony to see if there is any clarification on the matter.

Discuss:

Do you have any Sony Rewards points laying around?