Sony and other console makers till recently had been barred from China, a country which imposes a ton of regulations on foreign companies. Despite all that, seeing how massive their population is, with a middle class that’s larger than the number of people who reside in the US, it’s no wonder that companies like Sony and Apple would be willing to do what they must in order to be able to do business there.

Now with the PS4 finally cleared for sale in the country, Sony has begun their marketing blitz with their first TV ad.

The interesting thing about the ad is that it’s not targeted purely at kids and features quite a few people from a generation that likely wouldn’t ever purchase a PS4. I’m not sure if it’s something cultural that I’m missing or if Sony is trying to convince a broader audience (who would generally be the ones making a purchase) that the PS4 is a fun machine to own.

Discuss:

Why do you think the ad features a mix of young and old demographics?