According to the J.D. Power 2016 Fitness Band Device Satisfaction Report and J.D. Power 2016 Smartwatch Device Satisfaction Report:
Apple ranks highest among manufacturers of smartwatches, and Samsung ranks highest among manufacturers of fitness band devices
As for Sony, the company finds itself ranked at number three with 840 points out of the 1,000 possible and a 2/5 star review. As for the competition, the ranking was as such:
- Apple – 852 – 5/5
- Samsung – 847 – 3/5
- Sony – 840 – 2/5
- Fitbit – 839 – 2/5
- LG – 827 – 2/5
As for the reports themselves, they “measure overall satisfaction with smartwatches among customers who purchased a smartwatch device within the past 12 months and satisfaction with fitness band trackers among customers who purchased a fitness band device within the past 12 months.” The report then examines satisfaction across 11 factors:
- Smartwatches (listed in order of importance): ease of use; comfort; battery life; phone features; price; strength/durability; display size; styling/appearance; reliability; apps available; and customer service
Discuss:
How do you like your SmartWatch so far?
[Via J.D. Power]
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