Between all the things that were and weren’t announced by Sony at CES, the biggest news of them all is easily their entry into the 4K OLED market – and they’re not going at it in a small way or in the form of a prototype that will eventually/hopefully materialize into a real product.

What Sony instead showed with the XBR-A1E was a fully-functioning 4K OLED TV that will be shipping in Spring 2017, but before I write a more in-depth piece on the gorgeous TV, here is a video preview.