Xperia XZ Premium pre-orders begin on June 12th

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Good news for Xperia fans in the US: the XZ Premium is set to make its pre-order debut come June 12th via Amazon and Best Buy with a $799 price tag. Like previous models, the XZ Premium will work on AT&T and T-Mobile though the former of the two is rumored to carry the phone when it arrives, but no official word has yet been given from the telecom giant. Those looking for an unlocked version will have to wait a bit longer but come June 19th, you’ll be able to buy one outright from the same retailers.

For those playing at home, the Xperia XZ Premium first made its debut 5 months ago at MWC where competitors like to announce and launch their flagship phones within a month’s time. The big question for Sony will be if anyone will care about the XZ Premium outside of hardcore fans at this point. Hopefully that answer is yes, though Sony should instead look to run its business based on strategy and not hope.