
Like clockwork, after getting back from CES and being dazzled by the extensive fleet of new products Sony had on display, a bucket of cold water has been poured over us which reminds us of the very real challenges that Sony faces. When speaking to reporters, including us during his opening keynote at CES 2015, Sony CEO Kaz Hirai noted that reforms have succeeded “in some parts but not in others.” Kaz was specifically referring to the resurgence of PlayStation, which just saw the PS4 climb past 18.5 million units sold and the embrace of their digital imaging business which has expanded beyond consumers into the medical field and perhaps automotive field in the future.
Where the company still lacks is its mobile and television division, which have each lost considerable grounds to rivals. The two divisions have singlehandedly caused billions of dollars in losses for Sony. To put that in perspective, Sony forecasts a 230 billion yen ($1.9 billion) net loss for the business year to March. Speaking behind closed doors, Sony seems to be further emphasizing that not all of their turn around plans are succeeding and that “no business is forever.” That comment is not only directed at investors, but to Sony divisions as well, iterating that
every segment now needs to understand that Sony can exit businesses
As you’d probably guessed, the segments in question are Sony’s television and mobile divisions. Details after the jump.
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