The launch of any device, especially a flagship unit like the Sony Xperia Z4, is the culmination of months of planning, if not years. Building up to its release and for some time to follow, you can expect a certain kind of fanfare like television spots, promotional billboards, celebrity endorsements, and of course a full social media push. None of this is cheap as it tends to cost a company in the millions but the hope is always that with an extravagant launch comes some extravagant sales.
The Sony Xperia Z4 is no different where it launched in Japan last week to the exact scenario as I just described and just as expected, if not hoped for, the unit landed on top of the charts as the number 1 and number 2 smartphones in Japan under carriers NTT DoCoMo and au (KDDI). What followed, however, is likely the exact opposite of what Sony had planned or hoped for.
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