
The fate of Sony Mobile continues to be up in the air. The division, which was supposed to save Sony, has instead turned out to be a liability for the company. Sony once had ambitious plans for the division which would have seen them sell over 50 million devices last year. Sony now believes they’ll sell 39.2 million units for FY14, a 9% reduction year-on-year. Under current CEO, Kaz Hirai, Sony hasn’t been shy about closing divisions that aren’t working, a decision which led them to sell VAIO, their PC division, and reduce their majority stake in Olympus.
While this doesn’t mean immediate doom for mobile, it does mean that the next few years will be a crucial time for the division. While televisions was allowed to suffer a decade of losses, under the new leadership, Sony will likely not be as lenient to mobile. Starting in 2015, Sony has outlined a new three-year strategy that includes FY15, FY16, and FY17 which ends on March 31st, 2018. Sony hopes to use Return on Equity (RoE) as the primary KPI (Key Performance Indicator) as it targets a group RoE of 10% in FY17.
More details on their strategy and comments on mobile after the jump.
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