Sony has been slowly releasing results from Q3 2014 and there is a lot of encouraging news from it. PS4 as expected continues its gangbuster sales, having sold 6.4 million units in the quarter. Net profits for Sony as a whole were up nearly 238% indicating that not only has the company been able to get its costs down, but that more products are being sold with a Sony logo on them. This could also been for Sony’s mobile division which pumped out 11.9 million units during Q3 2014. For the quarter, sales were up 11% compared to Q3 2013 and as a whole, sales were up 6% year-on-year. In fact, this was the highest number of units Sony has ever pumped out in a quarter.
While things seem rosy, Sony doesn’t see this trend continuing. Let’s talk.
What’s Really Happening at Sony’s Mobile Division?
News is spreading wide and fast that Sony is selling its mobile division, including iconic smartphones like the Xperia Z3 and tablet series. The “news” is the result of comments of Sony Corp. CEO Kaz Hirai, who mentioned different aspects of performance in various divisions and what that might mean for the future.
Sony is NOT selling the mobile division at this time. What is all the talk about a possible joint venture? Didn’t Sony do that already? Is this a flash from the past? What was the CEO talking about and what might happen in 2015?
Let’s take a look…