There is little doubt about the PlayStation 3 as a superior gaming console, both in terms of quality and power. While Sony was hard at work creating a mean gaming and multimedia machine, unfortunately the rest of the company didn’t get the memo. There is little doubt in Sony’s lack of proper marketing for the console and its challenges with embracing online gaming. Sony promised that things would be different and this time around, they did right by their words. When the PlayStation Vita was announced, it was hailed and championed by gamers and developers alike. A fresh UI and all the power you could want. Yes the PlayStation Vita has not done the sales that it should and can still do but the fact is that Sony’s tempo was different this time around. Now, on the verge of Microsoft’s next Xbox console, Sony continues to show signs of a new life and energy behind the long time console maker.
The PlayStation 4 was announced on February 20th to much fanfare. Unlike past console reveals where the latest PlayStation was shown off in Japan with many Japanese devs backing the console, this time around, the PS4 was shown off in the US. While there were your traditional Japanese developers like Capcom and Square Enix, the main focus of the event was games developed by Western companies like Activision, Blizzard, Bungie, Sucker Punch, and Guerrilla Games to name a few. While the console itself was not shown during the event, it became evident early on that, this time around, Sony had gone to developers and asked them what they wanted in a next gen console. In iterations prior, Sony and other console makers have created new hardware with a top down approach.
To many gamers’ and media vets’ surprise, there was little leaked about the event and there continues to be little information about the PS4 until Sony releases it. This by itself is a huge change of pace for Sony whose products tend to be revealed in advance thanks to leaks. For Sony, this has proved to be a powerful asset as they can control the excitement around the PS4. In fact, for many months, prior to the PS4 reveal, many high level Sony execs had gone on record about no new console in sight, leading many to believe that the PS4 might not debut till 2014. Some have even suggested that these comments were more directed towards Microsoft and the reason why MS has had nothing to announce about their next generation console till weeks before E3.
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