When losses continue to mount up like they have in Sony’s case which will see their mobile division lose $1.7 billion for FY 2014 ending in March, all options are on the table when it comes to saving money. One such method would be to cut product lines down to provide more focused divisions and Sony is doing just that. Just last week, Sony revealed that come 2015, the company would focus less on televisions and mobile by cutting down the number of devices they make and focus more on PlayStation which has been a source of extreme growth.
Another way Sony hopes to save money is by cutting unnecessary or less-than-fruitful partnerships which is why they will be cutting their sponsorship deal with FIFA.
Chalk this purely under the WTF category, but the above header is about as real as it gets. In Dubai, the country with no shortage of money which currently houses some of the world’s most beautiful buildings, is getting something exotic that goes in line with the lifestyle that the wealthy get to enjoy there. Set to debut on December 3rd, 2014, Sony is opening an underwater ‘Xperia Aquatech’ store according to Rüediger Odenbac, Vice President of Sony Mobile Middle East and Africa. The new underwater Sony store will allow select Sony customers. VIPs, and media to view and play with waterproof Sony smartphones and tablets like the Xperia Z3 and 
One of the themes from the 
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