Sony to Buy IMAX? (Updated)


Rumors over the last week have been pointing to the buy out of IMAX theaters by Sony Corp. With the big launch 3D had during 2010 and 2011 promising to bring 3D to more devices, both professional and consumer, the move does make sense. Especially if you consider that IMAX plays a big roll when it comes to 3D movies, a venue that Sony’s movie division; Sony Pictures and Columbia Pictures can take great advantage of. Still, it’s not like upcoming 3D movies from Sony like The Green Hornet, The Smurfs, Men In Black 3D and the Spider-man reboot wouldn’t have been shown in 3D without IMAX. But with a chain of 3D theaters under its belt, Sony can take advantage of the screens and offering and not only use its own 4k 3D projectors which are considered some of the best, but to also hold events to show off 3D to consumers like the upcoming Lakers game. With Sony using their own equipment in the mix, Sony can make sure that the 3D experience is at the highest quality and wow audiences the proper way, in order to have them buy in the 3D experience, something that currently consumers are mixed about. But alas, if you were looking for  CES announcement to confirm or deny it, you will be disappointed though the two companies will continue collaborate on the upcoming 3D channel.

Update:

Based on the rumor, IMAX stocks have hit a 52 week high of $32 per share though they are now trading back to their normal value of $27, due to the lack of any announcements between the two companies.