It was just a little over a year ago when a little movie, one which audiences and critics alike were unsure if it was going to flop or not due to its reported $300-$500 million budget, came into theaters in 3D. Now, with nearly $3 billion in the bank from just the tickets, Avatar is the highest-grossing movie of all time and will probably be for a decade to come. But Avatar’s effect was not just limited to the film industry where we can just write it off as a Hollywood blockbuster. Instead, Avatar has affected the way we watch movies, the kind of televisions we buy, and the technology that will be in your next camera, camcorder and handheld portable. Just a little over a year after the film’s release, manufacturers like LG, Toshiba, Samsung, and Sony are out in full arsenal with their 3D televisions, so you can watch a movie like Avatar or Despicable Me in 3D at home. In 2011, 16 out of Sony’s 27 Bravia televisions will feature built-in 3D with no 3D transmitter bar needed. In two months’ time, Nintendo is releasing the 3DS, their next handheld portable gaming machine that will display games in 3D. Just in case you get pulled into a 3D event, you can now look good and not need to borrow a pair of glasses as Oakley and other high end companies will be releasing their own stylish 3D glasses. Sure 2010 might have had some sour points with films like Clash of the Titan (though I enjoyed the movie myself) and The Last Airbender with their horrible last minute rush job of up converting a movie that was not made in 3D to be in 3D. Still look how far we have come already. Tron was a smash hit with it’s 3D and Alice in Wonderland, another post converted movie hit the $1 billion mark as well and animated films like Pixars Toy Story 3 and How to Train a Dragon which were all also released in 3D. Now we are seeing more and more movies being filmed in 3D from the beginning like the up coming Transformers: Dark of the Moon, the Sony Pictures Spider-man reboot and we are seeing some of Hollywoods top directors like Martin Scorsese and Steven Spielberg plan their upcoming projects with 3D in mind.
Of course as I pointed out, 3D is not going to be limited to just the movie experience. Nintendo will indeed be pushing out their Nintendo 3DS in two months and that will introduce 3D to a large audience, who will grow up with 3D as just the standard just like how kids in the last 7-10 years might view HD as nothing new. Remember how much flack HD got when it was first introduced and many wrote it and Blu-ray off as just a gimmick and a fad. Fast forward a few years and both are the industry and consumer accepted standard. Lets also not forget Sony when it comes to gaming and 3D, Sony is making sure that their AAA games like Gran Turismo 5, LittleBigPlanet 2, Killzone 3 and Uncharted 3, along with their new gaming attachment, the PlayStation Move are offered to consumers in 3D. If you haven’t had a chance to view these games in 3D, I highly recommend you visit your nearest Sony Style store as they will blow you away with how crisp, deep and beautiful they are. Still, when all is said and done, gaming is just another avenue of 3D that is being catered to the audiences by those who have the power to create them; big companies and it was apparent during CES that Sony understood, that in order for 3D to succeed, they needed to bring the technology down to the consumer level and give the public the capability to create 3D for themselves for cheap. After watching and playing with their 2011 arsenal of products, I now believe.
You see, for any real product to catch on, it cannot be something that is just controlled by the elite. Sure all products come to market higher priced than what consumers might want, but like all technologies, it will eventually get cheaper as consumers adapt and newer and better versions of them are released. Years ago, you couldn’t get a 3D TV for under $5,000, and now you cannot find a TV that is not HD. Even the $500 television you find at Wal-mart is in fact HD (now this isn’t insinuating that all HD is the same, but rather the fact that anybody can have access to it). But that’s really only one avenue to view HD in; how about recording? Every single camera on the market now has some form of HD recording in it. From the thinnest smart phone on the market, the iPhone 4, which can record 720p video, to pocket camcorders, like the Flip HD, which can be bought for $150 with 8GB of memory, consumers can record HD in all sorts of ways without really thinking about them. If you own a Mac, you can open iMovie and start editing your HD video in minutes and soon after that be posting it to sites like YouTube and Facebook. Through the consumer, HD has become the norm and the standard, due to its ease of handling and low entry price point. I’m here to tell you that 3D will be the same and Sony is leading the way.
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